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5 Advantages of Building Your Branded Mobile Ordering App

Roy Ganor
VP of Marketing @Orda
Last updated: Fri Jun 04 2021
Lately branded mobile ordering apps have become must-haves for your customers. Due to changing consumer behaviors in these digital times, mobile brand marketing has reached every industry today, with companies competing for the majority of mobile consumer attention. The same goes for restaurants and retail chains around the world.
It is now easier than ever to build your own branded mobile ordering app in under 60 minutes with Square partner Orda. But what are the advantages of building your own branded mobile ordering app?
1. Create a habit to customers β€” Your App in Customers' Pockets
Having an iOS/Android app on your customers' phones gives you the ability to always stay connected to your customers. Customers nowadays try to stay away from big crowds and long lines in front of stores, so make sure you are always in touch with your mobile users.

Branded mobile applications will prove to be useful for further improvement of your business. Create a convenient mobile ordering app with the name and branding of your business and focus on the younger generation, because they are the ones who will use your app the most. Connect your mobile app to your Facebook and Instagram account, so that your mobile users will always be updated on your latest activities. Follow these steps that create habit-forming experience to your customers
2. Make every customer a loyal one β€” Send SMS and push notifications
Every business has customers that are loyal and we all want to keep them in these tough times. Be a constant reminder that you are still there for them. Keep sending SMS reminders and push notifications for your discounts, deals, special menus and so on. Include your address, contact details, and location map within the notifications. Also, keep your message short and to the point.

Even more popular today are loyalty programs. Yes, we all know them. The old traditional card-based loyalty program, right? But, is it enough? The world is constantly changing. Everything is going mobile, so if you want to keep your loyal customers it will be great to take the example from successful brands such as Starbucks, Chick-fil-A, Dunkin Donuts, and many more who have taken advantage of having mobile loyalty programs that lets you find out more about your customer's preferences, purchasing behavior, and demographics. This leads you to create a personalized checkout experience.

You can even create offers for customers' birthdays or make a deal based on their preferences. Sending notifications through your loyalty program, you can reach your customer anywhere and anytime and if you have an app, customers won't need to take the plastic card with them when they come to your place, right?

Square Loyalty is supported by mobile ordering app builder Orda, so you can have a fully integrated loyalty solution.
3. Customers would rather pay and order from your mobile app
It is a trend for customers to use mobile apps for ordering their favorite items and also to have the opportunity to pay through the app. So, is your business up to date with the latest trends?

79% of online orders are placed in native mobile apps. Creating a branded mobile app where customers will be able to order and pay for their order is one of the most popular trends for businesses around the world. The special features which help customers place an order on their iOS or Android phone, get a text message when the order is ready, and easily re-order their favorites boosts customer engagement. Having a native iOS/Android app makes it convenient for customers since they do not have to log in every time they want to order. Their personalized preferences and loyalty status are saved right on their phone.
4. Easily grow or franchise your business with your ordering mobile app
Having a branded ordering mobile app will allow you to expand your business to different locations with ease. Even if you are a small business trying to grow or open new locations, your mobile ordering app will help you grow. It is very clear nowadays that branded mobile apps are getting more orders than web apps! You will see a steady growth of your orders made through a customer-friendly native mobile ordering app. As a result, your mobile app will allow you to attract franchise owners or investors if this is your expansion goal.
5. Benefit From Multi-Channel Marketing
As mentioned above, keeping a constant relationship with your customers can be easily achieved by sending them reminders on their phone. When you have a mobile app, you can use push notifications, SMS marketing and digital wallet (direct messaging) to remind your loyal customers and keep them notified about the discounts you have at the moment.

Today there are ways to create your own app with no 3rd party app commission and dependency (such as Doordash, Grubhub, Uber…).

With Orda, the next-generation mobile app platform for Square, you can create your own branded mobile ordering app in under an hour. It is integrated with Square POS, Bump KDS and Square Loyalty for seamless menu integration in one click. You will give your customers an easy way to join your loyalty program and redeem rewards. Usually it takes weeks to design and launch a mobile app but with the Orda dashboard you control your branding to publish your mobile ordering app instantly.

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Instant setup with your existing store

Orda is on a mission to help businesses adapt to the digital age by connecting them with marketing experts. We have built an international community of businesses who use our SaaS solutions over the past 7 years. We created Orda because marketing is the largest pain our community asked for help with. Orda is partnered with POS leaders like Square and Shopify. We believe only data-driven marketing creates a lasting bond between businesses and marketing experts.
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